Tru Buy Market

TRU BUY market is a modern retail chain focusing to tier two and three cities in India. These are convenience store that stocks a range of everyday items such as grocery, FMCG, general merchandise, small appliances, frozen and chilled, stationary, luggage, and loose grocery. The store space is divided into two parts mainly; 75% as retail space and 25% as non-retail space. The space zoning based on customer movement begins from the decompression area to the promotional space through the personal space. Items from the same group doesn’t always need to go with on another,. Hence the zoning factor decides what items can come nearby and what materials are not supposed to be placed together.